If you are company that has a B2B focus or division, and you have a specific type of company that you are targeting, what tactics can you use, and how can you effectively manage this in HubSpot.
Are you able to easily identify the sales and marketing tactics that resulted in a sale? Should you use first-touch, last-touch, linear, U-shaped, W-shaped, or Full-path attribution? And lastly, if you adopt HubSpot, how does this play out?
The evolution of A/B testing when you add AI and machine learning to it is adaptive testing. Do you actively use adaptive testing, how to build this into your marketing operations and how to manage this in HubSpot.