One of the best ways to optimize your content strategy is to constantly iterate. It isn’t enough to plan 6 months of content, even if you align that content with your buyer personas. You need to base that plan off of data and the easiest way to get that data is through experimentation. Does your most important buyer persona respond to LinkedIn Pulse articles? Does your new messaging resonate with a particular vertical market? You might have an idea what the answer is but the best way to know - and the best way to maximize your content strategy - is to experiment. Then, with data to back you up, you can adjust your plans and get the most out of your content marketing program.
This interactive session will discuss the value of failure in maximizing your content marketing strategy.