In this workshop, you'll learn how to use HubSpot's SEO tool to outline an inbound strategy that attracts, engages, and delights your ideal audience. You'll finish the training with an outline for your next topic cluster as well as a list of resources to help you get started.
The workshop will have a supplemental workbook. This way you will leave with an action plan that can be implemented immediately.
• Identified a broad topic to help align your inbound strategy efforts.
• Identified a series of subtopics in support of your broad topic.
• Identified a practical resource to pair with your inbound strategy
• Identified a continuing education resource to help you through your journey.
WHAT TO BRING
This is a hands-on workshop! Bring your laptop!
WHO SHOULD ATTEND?
A. You’re a HubSpot customer who's familiar with the Inbound Methodology, buyer personas, and the buyer’s journey. You know how to use HubSpot's Marketing Hub to blog, create website pages, emails, and pop-up forms, but you’re not quite sure how to manage or focus your long term inbound strategy efforts to become the go-to source for the topics you want to be known for and build authority around. You're ready to learn and apply a framework to your business and will hold yourself accountable for achieving results.
B. You are curious about HubSpot and if the marketing platform would be a fit for your organization's marketing efforts. While the workshop is geared toward those who already use the tool, observing the workshop will give you a glimpse into the power and capabilities of the HubSpot Marketing Hub.
I ATTENDED LAST YEAR'S WORKSHOP OF THE SAME NAME - WILL THIS BE DIFFERENT?
YES! Last year's workshop focused on content strategy in a broad sense. This workshop is about applying that strategy within the HubSpot framework! If you attended last year, you will build up on that knowledge.