HubSpot defines Customer Experience as “the overall experience a customer has with a particular business, from their discovery and awareness of the brand, all the way through their interaction, purchase, use, and even advocacy of that brand.” In other words, it's the sum of every single touch point a customer has with your business and the feelings about you they’re left with.
Your customers expect an experience from you that is both remarkable and highly personalized. So whose job is it to create this experience and deliver it to them? Customer Experience has quickly gone from someone else’s job to a top priority in marketing departments across the globe.
Join HubSpot's Nora Edmonds and learn how to execute a Customer Experience strategy that will have your customer's tweeting your praise and coming back for more.
- Understand the difference between customer experience and customer service
- Learn how to collect feedback and leverage that data to improve conversions
- Identify good fits for case studies and customer references