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Lisa Isbell is an inbound marketing strategist and founder of Inbound Marketing Shop. She is an early adopter of HubSpot, receiving inbound marketing certification in 2010.
Lisa began her career as a pharmaceutical sales representative. To reduce travel as she started a family, she moved into print media advertising sales. As the Internet grew into mainstream use, newspapers and other print publications began adding online options to their marketing packages. Lisa was there for that too. The combination of the hands-on work of sales with the direct knowledge of the advertising universe as it has evolved into the digital realm has positioned her with a unique perspective. She uses it to build complete marketing, sales and customer service ecosystems for small to medium sized businesses with websites on WordPress.
Desi Desiderio is an accomplished sales trainer and business development professional.
Desi offers a complete sales training program that originated from a career in print media advertising sales. "Street Smart Inbound Sales" is the evolution of his original solutions-based sales approach that continues to bring success to the many businesses who have implemented it. He is an expert in the FinTech space and a very talented professional musician. Desi's "Keynote Concerts" allow him to use his passion for music to more powerfully teach business development concepts.
Inbound Marketing Shop is a digital marketing agency with a specialty of helping sales teams get and keep more customers. Leveraging what businesses do well, we apply technology where it fits best, instead of forcing everyone in the organization to change.
Founded in 2017, inbound marketing sales enablement training is paired with inbound marketing strategy and used to allow the internet to work for businesses instead of the other way around (and HubSpot is the heart of it).
