Lisa Isbell is an inbound marketing strategist and founder of Inbound Marketing Shop. She is an early adopter of HubSpot, receiving inbound marketing certification in 2010.
Lisa began her career as a pharmaceutical sales representative. To reduce travel as she started a family, she moved into print media advertising sales. As the Internet grew into mainstream use, newspapers and other print publications began adding online options to their marketing packages. Lisa was there for that too. The combination of the hands-on work of sales with the direct knowledge of the advertising universe as it has evolved into the digital realm has positioned her with a unique perspective. She uses it to build complete marketing, sales and customer service ecosystems for small to medium sized businesses with websites on WordPress.