With significant expertise in content development and digital marketing leadership, Keri Witman, a business visionary, leads Cleriti, a full service digital agency. Keri has spent her career in pivotal roles at Elsevier, a company with a broad portfolio of digital and print products, where she had full P&L responsibility for a $20 million business unit and was responsible for generating $5 million in business revenue. At Cengage Learning, Keri oversaw $140 million in annual revenue with nearly a dozen direct reports. Just prior to Cleriti, she was Digital Account Director at global digital agency, Possible, a WPP agency, where she generated significant incremental revenue and led cross-disciplinary team initiatives. She has a track record of significant new business success and possesses proven abilities to drive growth and improve ROI for businesses in categories of CPG/FMCG, financial services and publishing, among others.
Named President of Cleriti in 2017, and now as CEO, she leverages her entrepreneurial spirit and intimate knowledge of the digital landscape to drive business growth. She is laser-focused on business development, streamlining processes and operations, identifying key success drivers and developing compelling marketing strategies that help clients connect with new customers.
She is an active contributor to Forbes.com through the Forbes Agency Council. She has been a panelist on the selection committee for TEDx Cincinnati, has performed stand-up comedy at The New York Comedy Club and was a fundraising mentor for New York City’s Leukemia & Lymphoma Team in Training, playing a critical role in recruiting team members through her motivational speaking efforts.
Keri holds a Bachelor of Arts in English Language and Literature from Michigan State University.