In this guided workshop you will learn conversational marketing best practices and pitfalls to avoid, get the framework for creating an optimized chatbot, and build your own chatbot using HubSpot Conversations.
You will walk away with a new completed website chatbot, and a few great use cases for your next ones.
Note: you will need a Marketing Hub subscription for the workshop portion of this event
Stephanie Baiocchi is the Director of Audience Engagement & Community at IMPACT and absolutely loves connecting with people and building relationships. Stephanie has been using HubSpot for 8 years across a variety of industries on the client and agency side. In the past year, she grew IMPACT's online community, IMPACT Elite, from 1,500 to 5,000 members and through this, has helped IMPACT delight existing clients, generate new leads, and build a community of brand advocates.
Stephanie has been co-leading of the Chicago HubSpot User Group for 3 years and is co-host of The IMPACT Show podcast. You've probably seen her on the INBOUND stage before teaching sales enablement techniques and future-proofing marketing skills against the rise of the robots.
Stephanie lives in Chicago with her wife, Angie, and her dog, Penny.
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From the BCEC, cross the skybridge to the Westin which can be accessed on the second floor of the East side (Lawn on D side) of the BCEC. Go down the escalators and turn left to cross the lobby. Go up the escalators at the other end of the lobby and you’ll be at HSVillage! There will be plenty of signage to help guide you as well.
